Hello,This is me!

Diana Vilic

Blogger Visual Marketing Student Photographer Coffee Addict

About me

Ello Gov'na

I'mDiana Vilic

Visual Marketing Student

When I was a kid, I wanted to be a tooth fairy. Tragically, that job was taken. So I settled for being a aspiring creative director. I've spent 7 years focusing on studying advertising. My goal within the industry is to bring diversity to advertising.

Skills

Time Managment

Two years of expirence running a profitible print department, multi-tasking, deligating tasks and opperating under strict deadlines.

DESIGN

Ten years of expirence as a freelance graphic designer with a focus on advertising and print media.

Technology

HTML Fluency, C++ and Java knowledge, certification in Microsoft Suites, Fluency in Adobe Photoshop, Adobe Lightroom, Adobe PDF and Cute PDF. .

Soft Skills

Creative, Punctual, Committed, Task Oriented, Advanced Problem Solving, Critical Thinking, Adaptability, Organization, Communication, and Strong Attention to Detail

Selling

Maintained a multi-million dollar print center. Repeatedly exceeded budget well keeping expense margins below 10%. Promotes positive selling environment. Cultivates relationships with customers, staff, 3rd parties and vendors.

Marketing

UI/UX

10

years of web presence

90

COFFEE CUPS

7

years of focus on advertising

5

hours of sleep

Writing

Why Advertising

Social-Advertising


I get asked this question. A lot. Advertisers are cold, cut-throat and eat their young. They work like maniacs, they don't take shit and you are not allowed to screw up. Why would anyone want to be in advertising? 


"She may have seen herself represented in the school district, but not the community as a whole. "

When I was in 5th grade, I don't exactly remember where we were. But my class took a trip. Many schools from the area had students attending. My best friend at the time, who was one of the few black kids there, turned to me and said she felt uncomfortable. Being a little white kid, of Eastern European descent, I had no idea what she was talking about. We lived in a diverse district, I felt like we were diverse. I didn't understand at the time she wasn't represented in our community. White people were. She was a part of this little segment of our community. She may have seen herself represented in the school district, but not the community as a whole. 

My first instinct was to laugh because I had no idea what she was talking about. I didn't see an issue. Just because I was privileged enough to not see an issue, doesn't mean there wasn't one.  I even remember telling her I thought she was being dramatic. Still, I wanted to understand because I wanted to make her feel comfortable in the situation. But I didn't see an issue.

And I should have. I should have been her person.

My best friend was the first person in the world to teach me about racial inequality. I made it a decade before I realized I won the genetic lottery. I was privileged and my best friend who I did everything with, wasn't.

As we got older, I was the kid who did horrible in school. She excelled at everything she did. 

I was horrible at music, she could sing a symphony, play piano, play viola. Needless to say, she's a badass. 

I was moody, she wasn't. She was kind to people and built them up. Still she is the kind of person who will make people feel as if they could do anything. I am just getting to that point. 

I spent most of my life shutting everyone down around me. Because it was easy. I always took the easy route. My best friend, never did.  

The entire time I have known her, she is the epidemy of strong. She's take no shit, if-you-don't-like-it-get-the-hell-out. She oozes patience and love. We need more people like her in this world. My best friend would juggle student government, theater, a job, grades, and a social life. She made everything look effortless. I spent most of my life in a depressive state, filled with negativity. I was only alive when I held a camera. 

I walked my way to graduating with honors, but I didn't do shit to deserve it. People told me I was accomplished. The only thing I did my entire life, getting out of bed. Everyone handed me opportunities because I looked the part. I didn't do anything to deserve them.

I had my entire life handed to me and set up for me. All I had to do was walk to it and not bump into the walls too much.

It was a privilege. One I was born into. One people like my best friend deserved more than me just based on merit alone.

"I was told my entire life I had a place in society. Not everyone has that fortune."

My entire life, I opened up a magazine or flipped on the TV or shopped in a store and everyone looked like me. I saw myself looking back in the advertisements with white soccer moms and kids who ironically listen to punk. I saw myself in movies and TV and books. I was the Bella in Twilight. The Sharpay in High School Musical. I was the season's IT girl with beautiful long curly hair. I was told my entire life I had a place in society. Not everyone has that fortune.

My heart broke everytime my best friend hated her looks. She was never too fat, her hair was never bad hair and her cheeks made her look like she was filled with life and joy. When you're the underweight kid, with straight hair, and a sharp jaw, you can't talk about beauty. Because you are the epitome of beauty that was created by marketing firms.

My point is she was and is and always will be better than me. This isn't a contest. She's smarter, funnier, wittier, and she made me who I am today. I wouldn't be powerful and strong if she wasn't part of my life. She deserves a world that is set up to see she is amazing and deserving. The world shouldn't be set up for me to win because I'm a white European. But, it is. And that's heartbreaking.

Timeline


I was 15 when I learned about advertising. Advertisers were the real magicians. They made us want what we didn't need. They defined beauty. They put the pretty white girls on the cover of magazines. They told my best friend she wasn't beautiful. When our entire lives, I envied her looks.

15, when I took my first advertising class. I learned about Art Directors. They were in charge of everything visual in an ad. At this point I had people telling me to model. I was tall, skinny and europeanly white. I wanted to be the boss. I wanted to make sure little girls never told their best friends they didn't fit into the world. Because nothing ever broke my heart more than that moment.

16, when I started photographing black girls like white girls in magazines. I thought I could get published and start a ripple effect. I got published, no effect.

17, when I sat in my first college class about Advertising. I knew from the first class, this was the only way to make a difference.

17, when I told an art director I wanted to change the advertising industry to lessen racial inequality and oppression. She laughed at me and told me the market doesn't go that way.

18, when my college professor told me advertising would never change and I was better off giving up. She suggested I drop out or study accounting. I simply took up space in her classroom. She failed me on every paper I wrote about inequality. So, that's all I wrote.

19, when a professor told me if anyone could do it, it would be me. He used to be an advertising executive for Marlboro. And he hated how ads whitewashed the world. 

20, a professor told me I was biting the hand that fed me. I was only where I was because I was white. The only way I would survive in advertising he told me, was if I was white and talked like a man. But he wished me a world of luck.

"Because I saw diversity, I assumed it existed." 


I'm two weeks away from turning 21. I graduate this year. Since I started University, advertising has changed slightly. The market has shifted to be diverse. But not really. The market is whitewashed diversity. Similar to when I didn't see an issue when there was one. Because I saw diversity, I assumed it existed. To my best friend, it didn't. She didn't see herself in the world around her, that isn't diversity. 

Advertising is telling one side of the story. You only see a portion of the picture. Diversity right now is showing the Mona Lisa. It's beautiful and iconic. But there's an entire Louvre that no one's taken a look at. It's filled with beautiful stories and works of art. Some may make us uncomfortable, others may scare us and make us sad. Maybe we don't connect with most of them. But, if we focus on the Mona Lisa, we're missing an entire world of beauty that can help us grow and inspire people to do better.

My best friend was the most beautiful, talented, and the smartest person I have ever met. She has made me better because she exists. We rarely ever talk now, but she has shaped me into the person I am today. She has given my life purpose and made me question the world. Trying to understand the world from her point of view has taught me how to be an Advertiser.

"That little girl see's the entire universe in her friend. And she wishes the world would just fucken see it too."

When someone asks me why I picked advertising, it's not because I'm cold hearted or because I'm cut throat. Don't get me wrong, I am those things. But I never want a little girl to tell her best friend she didn't see her place in the world around her. I guarantee you, that little girl see's the entire universe in her friend. And she wishes the world would just fucken see it too.

It's important to mention, I'm not writing this because I want to save anyone. In my life story, do not make it sound like I'm trying to be the white girl saving the god damn world. I simply learned I was privileged and I was handed a destiny. I have a chance to fix the system within. I'm using my privilege to change the way the industry is systematically run. This isn't a I'm saving the god damn world story. It's a, I've benefited from the system and I didn't deserve to story.

I'm sick of seeing other peoples cultures get used for profit. Rap and hip hop are only "trendy" when it involves the Jenner clan. That makes zero sense to me.

Or why in advertisements, the black guy is always the clueless best friend. Or ads for black-owned hair care companies feature white girls. Yes, white girls, we can use the products. But these companies are missing their target market entirely. 

Sari's are not fashion items. Henna isn't a "cool trendy" festival trend. Headdresses do not belong to your culture. It's perfectly acceptable to admire them for their beauty and tradition and to own them. But they are not an accessory. You do not dismiss entire cultures only to steal what you want from their culture and throw the rest away like it's trash. Simply because it does not benefit you. 

"I had rage over a glorified cardigan. Imagine what everyone else feels when we make their customs into trends."

Different cultures are not tools to success and they're not trends. I saw a zubun in Vogue once and I was slightly irritated and offended. My culture wasn't a fashion accessory. When I saw girls who mocked my last name wear them, I was over the moon outraged. I had rage over a glorified cardigan. Imagine what everyone else feels when we make their customs into trends. Sacred ceremonies are jokes on TV. The music of their people getting butchered until it's white washed into something "culturally acceptable". We mock dreads when it's not on a white girl. Braids are only cute when you get them on your vacation. Natives are not your goddamn vacation photo op. We stereotype people because it's easy, then we want to be the stereotype without any of the stigmas. So we call it trends and fashion. We make it cheap and meaningless. 

We dehumanize the beauty of other people. We rewrite their traditions. Erase what we don't like from their stories and call it Disney. It's one thing to respect a culture and become emersed in it. But there's no respect. We're selling pieces of other people to the highest bidder. We want so badly to look cultured and well traveled but have no interest in learning about other people. 

It's ok to like rap. It's ok to burn incense and own saris because you think they're beautiful. You can wear as many zubuns as you want. It's ok to braid your hair or to collect arrow heads. But you can't take from a culture and then oppress those native to the culture. Lindsay Lohan and Angelina Jolie wear head scarfs. But they respect Islam and Middle Eastern Culture. No one says you can't adopt bits and pieces of other people. But you cannot oppress people for doing the things you are doing. 

When I tell people I want to work in advertising. I'm not doing it because I want to make pretty pictures in magazines. Or I want my name on a Cannes Lion. This isn't the world I want to see 10 years from now. I was given this privilege at birth, I would be foolish to think I deserved it. 




Marketing 101: Cognitive Dissonance

marketing advice

The simplest way I can describe marketing is the following. It's what happens when Business, Art and Psychology has a lovechild. One of the most important concepts in Marketing is arguably Cognitive Dissonance. Otherwise known as the discomfort from contradicting ideas.

Cognitive Dissonance is eating solid coffee cubes. When marketed properly, it's a novelty. And it can be a lot of fun. However, the first time you heard of the idea, you were probably turned off. Simple reason, it went against everything you believed about coffee.

Coffee should be served hot or cold, in liquid form, and served in cups. Coffee is only to be eaten when it's in cake or ice cream. Coffee is not solid. But, GO CUBES are a real thing. When the product came out, people freaked out. It went against everything we knew about coffee. It was weird. Even Buzzfeed made fun of it. The founders of Nootrobox, who owns GO CUBES, were recently featured in Forbes 30 under 30. The point being Cognitive Dissonance can be a strong marketing tactic, when used appropriately.

But, would you drink a doughnut for breakfast? Probably not.
But if I told you there was a protein bar that tasted like a chocolate doughnut, marketed it towards athletes and had it placed in gyms, you wouldn't think twice about trying it.  

Consumers react to advertisements in ways that are comfortable to them. They will change their behavior just to justify their thoughts.

From a marketing standpoint, this means consumers change their buying behavior. So marketers change their behavior. We reframe the situation, so it will be comfortable for consumers. We limit our competitors to avoid customers from spending time regretting the decision of choosing our product. Service industries do follow ups and thank you notes. As marketers our goal is to make purchasing decisions as easy for consumers as possible. 

How to avoid  Cognitive Dissonance as a marketer

  1. Understand your market: Not everyone is your target market. Meaning not everyone is going to like your product. In fact a very small percentage of the population will be interested in your product. 
  2. Under promise & over deliver: When I started training for my current job, this was the advice my boss gave me. And it is how I run my department. Always under promise and over deliver. This allows the consumer to not have buyers regret. But also allows for your chance to "wow" the customer. 
  3. Follow up: This is especially important for small businesses. Follow up with your customers and ask for feedback to improve your service. In some cases that feedback is the only feedback you get on the item you are selling. This is also a great way to further your presence in the consumers lives. To some marketers this is sending a thank you card with a giftcard or coupon. To others it's sending out an email with a coupon for the next purchase. 

What I Learned From Being Obsessed With My Teeth



I am both in a constant state of loving my teeth and hating them. For as long as I can remember, I've hated my teeth. So when I saw the Girlboss article What I Learned From Being Obsessed With My Teeth, I expected to resonate with it. But I didn't. To me, the article might as well have been called "What I Learned From Going To The Dentist" or "What I Learned From Cavities." By no means am I insulting Edan Lepucki for sharing her story. But her story isn't mine.

I'm no stranger to sharing my insecurity. I have blog posts about it here and here. Check my Twitter, Instagram or past blog posts. I'm obsessed with teeth. I have random strangers ask me how I get my teeth so white. 

I learned how to floss by being obsessed with my teeth.
I learned how the modified bass brushing technique by being obsessed with my teeth.
I learned how to hold an electric toothbrush by being obsessed with my teeth.
I learned about every damn fluoride product under the sun by being obsessed with my teeth.
I learned how to push my canine in with my thumb by being obsessed with my teeth.
I learned how to spend $500 a month on dental products by being obsessed with my teeth.
I learned how to apply red lipstick so it looks like a gunshot by being obsessed with my teeth.
I learned how to value my self worth by the bones in my mouth by being obsessed with my teeth.
I learned how to swallow my insecurities and smile by being obsessed with my teeth.
I learned how to be constantly aware of my worth by being obsessed with my teeth.
My teeth are my worth. No matter how I rationalize it, it doesn't make sense. It's still ingrained in me.


"I'm constantly aware of my teeth."


Being obsessed with your teeth isn't going to the dentist and getting a treatment plan. And following through. It's not being afraid of the needles. Or scared you'll need a root canal.

I'm constantly aware of my teeth. I can't stand the feeling of food in my teeth. So I keep floss in my pocket, purse, car, apron at work, bedside, and scattered throughout my bathroom. I avoid hard candy, anything overly sweet, and I don't sweeten anything. I can't stand not brushing my teeth three times a day. The feeling of film on my teeth makes me panic. 

Everytime I smile, I think about how my teeth look to other people. Everytime I laugh, I wonder if I look like a donkey. I put my joy second to my teeth and how others view them.

When I was in High School, I was told if your teeth were white, no one sees how crooked they are. So I whitened my teeth 2-3 times a day. I whitened them until they hurt to touch. I whitened them until every restoration I had over 6 years was damaged. And when I was receiving treatment for the damage I did. I wanted to whiten them. Because since I started, no one called me snaggletooth or compared me to a Twilight vampire.

"However, logic and insecurities don't go hand in hand."

I learned that lipstick is the only armor I need by being obsessed with my teeth. When a girl called me Snaggletooth in college, red lipstick was the only thing to get me through the damn semester. I keep handfuls of lipstick with me at all times. They're stashed in my room, car, and every purse I own. Everytime I pass a reflection, I make sure my teeth look decent in the lipstick.

I never mattered to anyone because my teeth are at sci-fi angles. It's a lie I constantly tell myself. I know how untrue it is. However, logic and insecurities don't go hand in hand.

I learned writing blog posts about your insecurity, doesn't cure you. Same goes for talking to people about them. No matter how much everyone around you wants to fix you. They can't.

By being obsessed with my teeth, I learned I'm resilient. I haven't had a cavity in two god damn years. My gums are healthy to the point where I'm one of the few Americans who has no sign of gum disease. When I was made fun of for my teeth, I used to destroy them. I always figured I deserved to lose them. For two years I haven't destroyed them. To me, that's a bigger deal than winning the lottery. I call my best friends every checkup I get where I get a clean bill of health. And we celebrate it. 

By being obsessed with my teeth, I learned that 40% of Americans lack dental insurance. Many of those are underinsured. I was beyond over insured. 


I learned that I was beyond fortunate. And I took advantage of it. I can't help but think, if I wasn't double insured, how would my life have turned out? I'd be in dentures in my 20's. No doubt about it. But I'm 20 with a textbook healthy mouth. Despite the thousands of dollars invested in my teeth in restorations. My teeth are heathy. I was undeserving and lucky.

Look up denture videos on Youtube. These vloggers aren't Grandparents. They're not even close to the age where they could become Grandparents. Most these vloggers are in their 20's and 30's. Some have pre-existing conditions that resulted in damage to their teeth. Others couldn't see a dentist until it was too late. Some were in car accidents and lost their teeth. There are vloggers who opted to remove all their teeth because treatment was too expensive.

"Teeth aren't cosmetic. They're functional and crucial."

Many of these vloggers post DIY dentistry videos. How to clean your teeth with a screwdriver. How to fill a tooth with random crap bought on Amazon. How to use nail acrylic to fix a denture crack. There's a series of videos on how to make your own dentures with material purchased at a hardware store. 

Since I was 18 and I learned that deserving people can't get treatment. I've never been able to forget about it. The idea that we would treat a form of medicine like a luxury was astonishing to me. As a society, we treat dentists and dental health professionals like they're not real health professionals. Yet they're working on a part of the body that contributes to most of our health. Teeth aren't cosmetic. They're functional and crucial. And it's about time they get treated as such. Not veneered bones that define our self worth. 

By being obsessed with my teeth, I learned that I was beyond fortunate. I had a dental office I enjoyed going to. I had dental insurance. And I had healthy teeth. Most people don't share the fortune that I was lucky to get.

"Because in America, basic healthcare is a beauty product." 

When I was 18 I made up my mind. I was going to have a non profit devoted to bringing dental care to low income areas of the country that are vastly underserved. These areas have both a mix of "have dental insurance but no dentists" and a lack of income to afford dental care. Additionally, in these areas, carbs and sugar are the main staples. Because they're affordable. All of this results in deserving people not getting the dental care they need.

By being obsessed with my teeth, I'm crippled by insecurity. And I don't know if I'll ever get over it. But I can manage because I'm fortunate. Teeth somehow became status symbols that state our income. But dental care is a necessity, priced like a luxury. You need money to fix your teeth, you need a job for money and you need teeth for a job. The deserving are priced out of the system but held accountable for their lack of oral care. It's a privilege to have dental care in America. But yet teeth are used as a marker to how successful you'll be and how beautiful you are. We don't see dentistry as healthcare. We see it as pretty veneered smiles and beauty standards. Because in America, basic healthcare is a beauty product. 

Photo credit Daniel Frank

My Dearest Jeff


How do I say happy birthday, without sounding cliche? How do I tell you how much you mean to be without this being a love letter? I'm trying to be poetic and insightful. Obviously, I'm having a hard time with this.

All I know is I can't imagine a world without you. When I look 10 years into the future, you're there. You never are not there. It goes without saying, you're one of the most important people in my life.

I'm bad at poetic letters. I'm great at lists though.

Here's 50 things I love about you in no particular order.

1) I love how close you are to your sister.
2) I love how you see the world. You're childish and easily excitable. You see the world with fresh and starry eyes.
3) I love how you treat perfect strangers.
4) I love how you smile at people who look like their having a bad day.
5) I love your blue eyes. Not because they're blue. But because they're kind. You've got a kind soul and it spills into the world through your eyes.
6) I love your laugh lines. They make you look happy.


7) I love that you dance to music in your kitchen as you're cleaning.
8) I love that you make strong coffee. Especially on days I need strong coffee.
9) I love that you're my cheerleader.
10) I love you for making middle school easier.
11) I love you for loving me when I don't deserve to be loved.
12) I love you for making TV references.

                  

13) I love that you supported my brief film career.
14) I love how you smile when it snows.
15) I love how you surprise me with small gifts.
16) I love the lame memes you send me.
17) I love that you're so independent.
18) I love how much you care about animals.
19) I love how patient you are.
20) I love how you like outdated music- but give me crap for my indie punk.
21) I love how you keep my mixtapes.
22) I love how kind you are to my family.



23) I love how hard you work.
24) I love how much you laugh.
25) I love how you own your flaws.
26) I love how you take interest in everyone you meet.
27) I love how you befriend my friends.
28) I love how you allow me to be a photographer. You know I need that part of me like I need air.
29) I love how you never grow tired of my rants.
30) I love how you spill only positivity into the world.
31) I love that you exist. Even if we don't talk every day or you're not around. Your presence in the world reminds me that there is good.



32) I love how you protect everyone you care about.
33) I love the stories you tell.
34) I love how shameless you are about loving crappy low rated movies because they're funny.
35) I love how much you care for the world.
36) I love how selfless you are.
37) I love your drive. You don't know it's there. But you have a lot of it.



38) I love how you name your cars.
39) I love how much you adore Captain America.
40) I love how you used to love Iron Man but then got into Captain America.
41) I love how much you used to read.
42) I love how much information you try and retain about the world.
43) I love how you lack judgment. Everyone has the potential to be your best friend. You give everyone a chance.
44) I love how you encourage me to be better.
45) I love how you own your mistakes.
46) I love how you have never changed.



47) I love how you never give up on anyone.
48) I love how you never give up on yourself.
49) I love how you focus on now and not 10 years from now.
50) I love how you're going to do good.

Simply put, I love you. Happy Birthday my best friend.

Marketing 101: Who Gives a Damn about Kylie Jenner

Kylie_Jenner
Photo Credit: Cameron Kirby

Kylie Jenner's net worth is a little over $18 million. She's 19. But she isn't successful. She's not "the shit", she's not "bad" or anyone to aspire to be. (I can feel the hate brewing) 

Kylie won the genetic lottery. She was born into a rich family, with a famous dad and sisters whose biological dad was a big shot lawyer in a high profile case. Her mom is a media genius. I don't even care how much you all hate her, Kris Jenner knows how to manipulate the media. (High praise to Kris.)

She was born into a family who was already a household name. She didn't go out there and hustle for it. 

The thing is Kylie was born into success. She was given everything she could ever need to create an empire. She was born into a family who was already a household name. She didn't go out there and hustle for it. 

Kris set up her childrens life so they could do anything they pleased. It's nearly impossible for any of them to fail. The name Kardashian is practically American Royalty. 

Think of it this way, would you buy Kylie's lip kit if it was attached to the last name "Smith". What if it was created by someone who worked her way up? Maybe Kylie was a small town girl who started an etsy store. Would you buy her lipkits off etsy? Absolutly fucken not. You're not buying the quality of the makeup. It's already proven Color Pop! uses similar formulas. It's not a dupe doesn't exist for nearly almost every product. You buy into Kylie cosmetics the same reason you buy Kloe's overpriced jeans or anything endorsed by Kim. You my dear, are buying an image.

And there's nothing wrong with that. This is where you probably expected me to rip the Kardashian/Jenner clan apart. They're not the problem. Kim and Kris are marketing geniuses. Kloe is hilarious. Kourtney is a business mongol. And Kendall found a way to make money off her genetic lottery. I can't hate the Kardashian/Jenner's because you're all buying what they're selling. 

You're either snake oil or currency.

Storytime. My Public Relations professor used to tell us that as we enter the business arena we had two choices. Be snake oil or currency. You either get rich quick or you build something that can grow for the next x years. You're either forgotten tomorrow or no one cares about you for a few years.

The point is we hate the Kardashian/Jenner clan because everything they do seems easy. Fast and easy money. Fast and easy success. Fast and easy brand deals. Mansions at 18. Sport cars at 16. They're blowing through their name because it's currency. As mentioned before, Kris built their family into a brand. This wasn't an overnight thing. She curated their image for years and made it impossible for any of them to ever fail.

The point is, you're not a Kardashian/Jenner. It's so easy to go on Instagram or Twitter or Facebook and see curated success. It's all snakeoil. All the brand ambassadors, every single influencer and every damn photo #GotItForFree. 

I know 20 year olds who have given up because they're not an influencer and they're not at Kardashian/Jenner fame. I know 25 year olds who think the easiest way to success is by making motivational videos on Youtube. 

When you're building a brand, you don't go fast. The steps we're taught in Marketing school are as follows:
1) Create a list of what you want to do as a company.
2) Create a list of the challenges you will face and how you address those challenges.
3) Create a list of the ethics you want to uphold as a company and what it takes to uphold those ethics.
4) Create punishments for when those ethics become broken.
5) Create a press release in case ethics become broken.
6) Repeat this process every year. Update it frequently.

You're a brand. Regardless if you're 15, 20, 30, 40, whatever. You're a brand. You're not snakeoil. The stuff you can put out into the world isn't a one hit wonder. You don't need success right now. You want it right now.

It's hard to continue hustling when no one notices you. It's hard to not go the easy route when Kylie gets paid to leave her house. And you're sitting over here paying to go to class. It's even harder when you realize Kourtney is the only Kardashian/Jenner to have a degree. Combined, they're worth more than you'll ever make in your life.

Or at least that's how it feels. But that's bullshit. When you view everything as a competition, the only side that wins is the one who doesn't view everything as a contest. 

Not today, but someday.

Build your craft. Fail a few 100 times. Keep trying. Everytime you fail you're building your brand. You don't become someone by getting handed success. You struggle, you lose sleep, you hustle, and you do things alone. But you do them, day in and day out. You're not building a snakeoil empire. You're not building instagram fame. That gets you what? A few brand deals if you're lucky? 

Stop comparing yourself to the people on your instagram feed. So what if you're at work 5 days a week? Who cares if brands aren't just sending you free shit? You have under 500 followers? Who the fuck cares? Building a brand isn't about who can be successful at 20. It's who has something to show for themselves at 35. You're not a failure because you didn't make something in your 20's. It would be amazing to be successful young. Maybe you'll have the next million dollar idea. And maybe you'll be the pope with the full body tattoo. The point is you're not snake oil. The point is if you want to build something that sticks, be patient. Keep hustling. Your story will inspire others. One day you'll have your own image. You'll have people who support your move. You're going to own the tallest buildings, everything will be adorned with your name. A scholarship will be awarded in your honor. Not today, but someday.

You have two choices in life. Become snake oil or become currency. 



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