Work, Work, Work | Marketing
Published Written Work
To help better serve it's venture teams and create a community of like minded founders, I launched "FoundersClass", a series of resources, interviews, and lessons to help create concious founders and companies that premote diversity and social responsibility.
In it's first month, FoundersClass had 35 members on Slack and a viewership of 64 visits on resources pages, and 200 founders in our monthly email list. Within 3 months the platform grew to over 200 members on Slack, on average a 21% increase of visits on resources pages per month, and an increase of 12% on the email list with an open rate of 72.5% on average.
To launch their newest line of doorlites, ODL wanted to create a West Elm-themed video to highlight the beauty of the glass. Their hope was to take advantage of consumers who were investing in home improvements as a result of the COVID epidemic, and slowly branch out to B2C instead of their traditional B2B model.
Working with ODL, I created a strategy utilizing email marketing, videos, and incentives to promote their newest line. Working closely with the Director, we were able to create a West Elm feel that still could be used as a marketing tool for their B2B market.
As a result of the campaign, ODL/Western Reflections saw their most successful launch yet, with a pre-order rate of 27% more than expected and increased web traffic to their website in both US and Canada markets by 41%. Additionally, all email threads in the campaign had a 74% average open rate, with an 82% click-through rate.
Vista Springs Living
Created a COVID Friendly Tour Campaign that increased resident retention by 31%, despite being in a pandemic where Retirement Communities were among the deadliest businesses in the country and increased scheduled tours from 3 a week to 10-15 per week in every one of their locations.
Organized and lead an incentive to increase staff retention (nationwide Retirement Communities were losing employees due to high risk and burnout), which resulted in staff recommending their workplace to their friends, which allowed every home to be fully staffed by skilled workers.
Agency: Manobyte Role: Strategy & Content Creation & Event Planning
Breezy Fitness Coaching Program
Created a set of demographics and brand strategy targeted around getting a brand partnership and grow her audience. Within 2 months, Breezy gained 3 partnerships and grew her reach by 17.3%, and was able to bring on 4 new clients into her personalized fitness regime program.
Worked with Breezy to create and market a masterclass that was able to increase her monthly retainer clients 3.2% in a month, increase her email list by 44%, and her online subscribers by 56% in two months.
Role: Freelance Strategy Consulting
Work, Work, Work | Publishing
Book's I've Worked On
The Legends of the Fairy Stone
Morgan James Kids
Role: Copywriting & Media Placement
Where The Briars Sleep
Tangled Tree Publishing
Role: Influencer Marketing Manager
The Stars In April
Illuminate YA Fiction
Role: Influencer Marketing Manager
Change Sings
Viking Books
Role: Educational Event Coordinator
Where The Briars Sleep
Worked with the Tangled Tree Publishing marketing team to create behavioral maps for their ideal reader, and leverage behavioral data to create a social and launch strategy for their upcoming book, Where The Briars Sleep.
The behavioral maps and reader personas allowed the author, someone who is not "Social Media Savvy" to engage with her audience and market her book. Within two weeks, Where The Briars Sleep saw an increase of preorders by 14% and enrollment in her prelaunch team by 52.1% in a month.
Role: Influencer Marketing Manager
The Stars In April
Worked with the Illuminate YA Fiction marketing team to create a marketing plan aimed at 18 to 41-year-olds, designed to market their newest release, The Stars In April.
By creating a launch team and leveraging strategic posting of press releases, we were able to increase preorders 11.3% over expected and saw her prelaunch team double each month until release. I also organized weekly live streams and giveaways to promote the book, over the course of two months, we saw on average 13% increase in email captures and 9.4% increase in attendance each week.
Role: Influencer Marketing Manager
© 2021