• HEY, I'M DEE-AH-NUH

      About Diana

      Author | Marketer | Designer | Founder 

       

      I take risks, usually pretty big ones.
      I don't believe in waiting for the timing to be perfect or until we have all the information. The world is always changing—we need to change with it.
       
      I'm a detailed oriented and data-driven marketer passionate about strategic initiatives and implementing behavioral science-based techniques. I've had success in delivering sustainable revenue and profit gains in competitive markets while leveraging my strong knack for quantitative measurement, data analysis, and enterprise resource planning, behavioral economic analysis, and content creation.
       
      In layman's terms, I use data, testing, science, and a dash of bravery to take calculated risks and create bold, sharable, and effective content that compliments the inbound funnel.
       
      I use science to build fans.

    • Work, Work, Work | Marketing

      Published Written Work

      Benefits of Assisted Living Facilities

      Vista Springs Living

      Role: Content Creation 

      The Ultimate Guide To Hollywood Regency Decor

      House Digest

      Role: Features Writer

      How to Select the Perfect Entry Door for Your Home

      ODL

      Role: Content Creation

      Define Author Platforms

      Childress Ink

      Role: Content Creation

      Growth Mindset

      Indigo

      Role: Content Creation

    • Consulting Work

      Strategy & Product

      Sensie

      Role: Strategy & Product Consulting & Planning Launch & Distribution

      Website Copy & Design

      Childress Ink

      Role: Web Design, Store Setup, UX

      & Research

      Growth Marketing

      Content 151

      Role: Growth & Outreach Consultant

    • Print Work & Community Development

      Client: Indigo Venture Lab

      Role: Head of Growth

      Tasks: Design, Content Creation & Distribution

      To help better serve it's venture teams and create a community of like minded founders, I launched "FoundersClass", a series of resources, interviews, and lessons to help create concious founders and companies that premote diversity and social responsibility. 

       

      In it's first month, FoundersClass had 35 members on Slack and a viewership of 64 visits on resources pages, and 200 founders in our monthly email list. Within 3 months the platform grew to over 200 members on Slack, on average a 21% increase of visits on resources pages per month, and an increase of 12% on the email list with an open rate of 72.5% on average.

    • Samples of FounderClass Documents

       

    • HubSpot Official Flywheel Guide

      Client: Hubspot/Manobyte

      Role: Content Specialist

      Tasks: Design & Content Creation

    • Video Work

      Client ODL/ Western Reflections

      Agency: Manobyte Role: Strategist & Content Specialist & Video Editing Assistent

      To launch their newest line of doorlites, ODL wanted to create a West Elm-themed video to highlight the beauty of the glass. Their hope was to take advantage of consumers who were investing in home improvements as a result of the COVID epidemic, and slowly branch out to B2C instead of their traditional B2B model.

       

      Working with ODL, I created a strategy utilizing email marketing, videos, and incentives to promote their newest line. Working closely with the Director, we were able to create a West Elm feel that still could be used as a marketing tool for their B2B market.

       

      As a result of the campaign, ODL/Western Reflections saw their most successful launch yet, with a pre-order rate of 27% more than expected and increased web traffic to their website in both US and Canada markets by 41%. Additionally, all email threads in the campaign had a 74% average open rate, with an 82% click-through rate.

    • Western Reflections Landing Page

    • Client Highlights

      Vista Springs Living

      Created a COVID Friendly Tour Campaign that increased resident retention by 31%, despite being in a pandemic where Retirement Communities were among the deadliest businesses in the country and increased scheduled tours from 3 a week to 10-15 per week in every one of their locations.

       

      Organized and lead an incentive to increase staff retention (nationwide Retirement Communities were losing employees due to high risk and burnout), which resulted in staff recommending their workplace to their friends, which allowed every home to be fully staffed by skilled workers.

       

      Agency: Manobyte Role: Strategy & Content Creation & Event Planning

      Breezy Fitness Coaching Program

      Created a set of demographics and brand strategy targeted around getting a brand partnership and grow her audience. Within 2 months, Breezy gained 3 partnerships and grew her reach by 17.3%, and was able to bring on 4 new clients into her personalized fitness regime program.

       

      Worked with Breezy to create and market a masterclass that was able to increase her monthly retainer clients 3.2% in a month, increase her email list by 44%, and her online subscribers by 56% in two months.

       

      Role: Freelance Strategy Consulting

    • Work, Work, Work | Publishing

      Book's I've Worked On

      The Legends of the Fairy Stone

      Morgan James Kids

      Role: Copywriting & Media Placement

      Where The Briars Sleep

      Tangled Tree Publishing

      Role: Influencer Marketing Manager

      The Stars In April

      Illuminate YA Fiction

      Role: Influencer Marketing Manager

      Change Sings

      Viking Books​

      Role: Educational Event Coordinator

    • Client Highlights

      Where The Briars Sleep

      Worked with the Tangled Tree Publishing marketing team to create behavioral maps for their ideal reader, and leverage behavioral data to create a social and launch strategy for their upcoming book, Where The Briars Sleep.

       

      The behavioral maps and reader personas allowed the author, someone who is not "Social Media Savvy" to engage with her audience and market her book. Within two weeks, Where The Briars Sleep saw an increase of preorders by 14% and enrollment in her prelaunch team by 52.1% in a month.

       

      Role: Influencer Marketing Manager

      The Stars In April

      Worked with the Illuminate YA Fiction marketing team to create a marketing plan aimed at 18 to 41-year-olds, designed to market their newest release, The Stars In April.

       

      By creating a launch team and leveraging strategic posting of press releases, we were able to increase preorders 11.3% over expected and saw her prelaunch team double each month until release. I also organized weekly live streams and giveaways to promote the book, over the course of two months, we saw on average 13% increase in email captures and 9.4% increase in attendance each week.

       

      Role: Influencer Marketing Manager

    • Clothing Design

      Personal Project Raising Funds for The International Rescue Committee

       

    • DORD, DORD, DORD

      Role: Founder & Editor-In-Chief

      Tasks: Design, Content Creation, and Distribution

      Founder's Issue

      Marc E. Bassy

      Editor-In-Chief

      xoxo | Love

      Jordyn Rax

      Editor-In-Chief

      Women's Empowerment

      Amanda Goetz

      Editor-In-Chief

      Call me David

      David Laponis

      Editor-In-Chief

    © 2021

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